Scene 1 Tourism · Tafilalt
Ch. 01 The hook
Brands post. Stories get remembered.
I'm Hicham Hebaz, a marketing strategist and designer from Rabat.
I turn what you sell into campaigns people stop for,
in the language your customers speak: Darija, French or English.
- 7 brands & campaigns
- MADICE master's in strategic marketing
- 3 languages
In the reel
Ch. 02 The noise
The problem with most brand content
Your customers scroll past a wall of posts every day.
Most of it looks the same. Says the same thing.
So they keep scrolling.
Until something sounds like them.
Ch. 03 The proof
Seven brands. One way of telling it.
Scene 2 Food · Okla Bio
A new restaurant that looked established on day one.
Scene 3 Awareness · Wa3i Media
Questions that do the arguing.
Ch. 04 The method
From brief to the last post.
Ch. 05 The notes
What I write when I'm not designing.
On LinkedIn I write about marketing in Morocco: the language people buy in, how a story carries a campaign, and the media we all scroll through.
Ch. 06 The offer
Four ways to work together.
Pick one, or let me take the whole thing from research to the last post.
Ch. 07 Before you ask
Questions people ask.
Ch. 08 Your story next
Your brand's story is next.
Two ways in. Pick the one that fits where you are.
Not ready for a project?
Get 3 fixes for your feed. Free.
Send your Instagram handle. I'll reply by email with three concrete changes to your posts.
One reply. No newsletter.
Or write directly: hello@yourdomain.com · Rabat, Morocco · remote OK